Know you. Fit you.
Know You. Fit You.
Personalization for a more sustainable world
More personal choice creates a more sustainable society.
In the past, mankind needed to increase productivity to prosper.
To increase productivity, sizes were standardization, production was optimized.
Today, in countries where production has advanced, supply exceeds demand.
Goods are in surplus. Unused. Discarded.
By choosing standardization and optimization, we moved away from customization and personalization.
By embracing individuality and personal choice, we can eliminate surplus and waste.
Technology is how we maximize and multiply the power of the individual.
It’s how we update our concept of capitalism.
From optimizing the collective, to optimizing the self.
Know you. Fit you.
Our history so far
2013 - 2014
Founding / Early days of AI
− A focus on applying AI to the biometric field of machine learning
− The development of large-scale database search technology using biometric authentication
2015 - 2016
Start-up / Commercialization
− Fingerprint purchasing services at theme parks
− Cardless identity verification at bank ATMs
2017 - 2018
Growth begins / Shift to BaaS※1services
− Begins offering IoP cloud
2019 - 2022
Accelerating growth / Service expansion
− Achieves No. 1 share in Japan’s eKYC※2
※1 BaaS − Backend as a Service
※2 ITR Market View: Identity Access Management / Personal Authentication Type Security Market 2022” eKYC Market: Sales Value Share by Vendor (FY2019-FY2021 Forecast)
Starts Japan’s first biometric authentication purchasing service
Develops a 3D body scanning system
Starts Japan’s first service allowing for bank transactions with only biometric authentication
Introduces Japan’s first fingerprint verification tickets for reducing ticket resellers at festival venues
Starts Japan’s first eKYC service with online identity verification (browser version)
Releases Japan’s first multi-tenant smart office building solutions
Opens Japan’s first coworking space equipped with specialized WorkTech
Starts Japan’s first unified smart home and condominium function services
Starts personal office convenience store service
Starts an E-commerce service visualizing foot comfort
Launches an original brand based in foot comfort
Cumulative number of identity verification cases exceeded 10 million
To understand each individual and achieve a safe and sustainable society
not reliant on mass production or disposal
ELEMENTS Group aims to achieve the ultimate in personalization.
We use personalization to reduce food loss and excess clothing stock, etc.,
and contribute to creating a safe and sustainable society not reliant on mass production and disposal.
Sustainability-related issues we can contribute to
（ Source: Roland Berger Ltd. ）
The world we are creating
Body Shape Analysis Solutions
・You have only a partial understanding of your own body shape.
・You don’t know what clothes suit your body shape.
・You aren’t confident that sizes purchased via e-commerce will fit you.
・You know your correct size.
・You won’t need to try clothes on in person or online.
Preference Analysis Solutions
・The stores near you have stopped selling your favorite items.
・You tend to always buy the same products.
・You want to buy products that are healthy for you, but you don’t know how.
・You can always buy your usual products.
・You can choose products just right for you and your preferences.
・You can choose products based on various standards.
Behavioral Analysis Solutions
・A one-size-fits-all working style at a one-size-fits-all office.
・A layout that never improves despite its inconvenience.
・A team that feels more distant with teleworking.
・Spaces personalized for each individual such as with temperature settings, etc.
・Layout and operations can be improved based on spatial data taken from the seats, etc.
・Increased productivity with appropriate shifts to working at home and teleworking.
Identity Verification Solutions
・If you forget your wallet, you can’t buy anything.
・If you forget your keys, you can’t enter your home.
・You don’t have time to go to the polling place to vote.
・Pay without your wallet.
・Your door automatically locks and unlocks with your face as the key.
・Online voting becomes a reality.