Designing formula to be yourself.
Now your essential elements form the world.

The flavor you love. The style you suit. The comfort you seek.

A lifestyle tailored to you, based on your unique elements.

No more adapting yourself to fit the world.

We want to create a world that fits you.

A world where things are not made for just anyone then used by no one.

But are customized, personalized, and utilized by an individual someone.

The roads to this future are many.

We at ELEMENTS Group will travel them all to find a solution.






ELEMENTS Group Business

ELEMENTS Group offers data-based identity verification and personalization solutions as BaaS
to a wide range of service-providing companies across various industries.

ELEMENTS Group also provides services to general users involved in fields from production to sales,
and incorporates user feedback —leading to new BaaS functions and greater accuracy.

toC Services

Financial, apparel, retail and residential, etc.
Data linking

DtoC Services

Identity verification services and personalized E-commerce, etc.
Data linking

BaaS (Backend as a Service)

Identity Verification and Personalization Solutions
Body Shape
ELEMENTS Business Fields

The world being created by ELEMENTS Group

Biometric verification proves identity,
while body shape analysis, purchasing analysis and spatial analysis enable the ultimate in personalization,
successfully providing clothes, stores, and places — all chosen just for you.

Retained data
Biometric verification
Facial information
Identity confirmation information
Verification information
Transaction information
Automating identity confirmation
Fraudulent user alerts
・Instantaneous account opening
・Face pass
・Digitalizing formerly in-person work and reducing costs
Body shape analysis
3D body shape information
Material information
Clothing size information
Automating paper pattern creation
Trying on clothes virtually
・Customized clothing
・Trying on clothes virtually
・Digitalizing trying on clothes and reducing stock and returns
Purchasing analysis
Taste Information
Nutritional information
Purchase information
Automating purchase analysis
Preference analysis
・Products that suit your preferences
・Personalized supplements
・Digitalizing work expected to be in demand and reducing waste
Spatial analysis
Facial expression information
Facility information
Activity Information
Automating space analysis
Emotion diagnostics
・Spaces optimized for each individual in temperature, humidity, lighting and layout, etc.
・Digitalization of energy management operations and reducing consumption

Corporate Information

Company nameELEMENTS, Inc.
Address2nd floor Otemachi Bldg., 1-6-1 Otemachi Chiyoda-ku, Tokyo 100-0004
RepresentativeYasuhiro Kuda
EstablishedDecember 2013
Main businessesImage recognition research and development; data analysis fundamentals research and development; Food, shelter and clothing identity verification solutions planning, development and manufacturing
Procured funds7.8 billion yen
Group companiesLiquid (biometric verification research and systems development)
 Indoliquid (joint enterprise with Indonesia’s Salim conglomerate)
 SYMBOL (body shape recognition research and systems development)
 IDEAL (foot shape recognition research and systems development)
 MYCITY (spatial recognition research and systems development)

Executive Officers

  • Akihiro Yamaya
  • Yoshiyuki Ohiwa
  • Akira Tsuruoka
  • Hiroyuki Kubo(Members of committees such as audit committee, outside directors)
  • Takashi Okita(Members of committees such as audit committee, outside directors)
  • Hiromichi Matsuda(Members of committees such as audit committee, outside directors)
  • Shinichi Inoue(Members of committees such as audit committee, outside directors)

Main Awards

  • Grand Prix, The First IoT Lab Selection, Ministry of Economy, Trade and Industry and Ministry of Internal Affairs and Communications
  • Jury’s Prize, Japan Venture Awards 2018, Organization for Small & Medium Enterprises and Regional Innovation

Main Shareholders

ITOCHU Corporation, Aeon Group, Ueda Yagi Tanshi Co., Ltd., SMBC Venture Capital, SBI Group, NTT Docomo Group, Credit Saison Group, KDDI Corporation, JA Mitsui Leasing, Ltd., Daiwa Securities Group Inc., Digital Garage Group, Dentsu Inc., Information Services International-Dentsu, Ltd. (ISID), Tokyu Land Corporation, Tokio Marine & Nichido Fire Insurance Co., Ltd., The University of Tokyo Edge Capital Partners Co., Ltd., Traders Holding Co., Ltd., Norinchukin Bank, The Hyakugo Bank, Ltd., Mizuho Financial Group, Mitsubishi Estate Co., Ltd., Mitsubishi UFJ Trust and Banking Corporation, Mori Trust Co., Ltd., WirelessGate, Inc.

Joint Research Partners

ORIX Corporation, CCC Marketing Co. Ltd., JTB Corporate Sales Inc.,, Inc., Seven Bank, Ltd, Tokio Marine & Nichido Fire Insurance Co., Ltd., Toyota Finance Corporation, BIPROGY Inc., FamilyMart Co., Ltd., Fukuoka Financial Group, Inc., Mitsubishi UFJ Financial Group, Inc., Meiji Yasuda Life Insurance Company, LIXIL Corporation, Lawson, Inc.


Head Office

2nd floor Otemachi Bldg., 1-6-1 Otemachi Chiyoda-ku, Tokyo 100-0004


7-minute walk from the Marunouchi North Exit of Tokyo Station (JR Lines)
Directly connected to Otemachi Station (Tokyo Metro Marunouchi Line, Chiyoda Line, Tozai Line and Hanzomon Line; Toei Mita Line)

※FINOLAB is on the 2F and 4F of the Otemachi Bldg. on the Tokyo Station side, and the office is located inside FINOLAB (2F).

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